CATEGORY & SHOPPER EXPERTISE | TRAINING, COACHING & CONSULTANCY
BUILDING STRONGER CATEGORY AND SHOPPER TEAMS SO THEY CAN DELIVER WORK THAT DRIVES GROWTH
From turning data into insight and action to shaping category plans, influencing retailer conversations and developing more effective shopper activation, we work with you on your real Category and Shopper challenges. Through practical training, workshops, coaching and consultancy, we build your team's skills and confidence so they can deliver greater commercial impact.
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What We Do
Training: Interactive sessions covering Category Fundamentals, Mastering Shopper Marketing, Driving Data into Insight and Action, Category Storytelling and Category Leadership. No death by PowerPoint, in fact we aim to use no slides at all!
Work the Work Workshops: Practical sessions where we work together on your live Category or Shopper challenge.
Coaching: Individual or team coaching, providing expert input and challenge on a live project or specific development need, from preparing for a customer meeting or developing a shopper activation plan to working through a shared team challenge. Available as one off sessions or ongoing programmes
Consultancy: Category and Shopper expertise to help you develop strategies, plans, processes and ways of working.
Everything is tailored to you, your team and your business. We will use your own examples and real business challenges so you can put it into practice straightaway.
How we can help
Here are some of the Category and Shopper challenges we've recently helped clients with:
We've got lots of data, but we're struggling to get to the so whats and actions
We've got new starters in the Category team, can you help get them up to speed with the fundamentals?
Our Shopper Marketing team have never had any formal training. They need some structure and practical tools to do their jobs more effectively.
We've got a top to top meeting coming up with a key retailer, can you help us plan the story and the day?
FAITH HOLLAND | FOUNDER
I have spent 25 years working in FMCG, including senior roles at Diageo, Warburtons and United Biscuits. I've led Category, Insights and Shopper Marketing teams across the UK, Europe and globally, developing category strategies, shaping customer plans and translating data and insight into commercial growth.
I'm also an experienced facilitator and EMCC accredited coach. Having done the jobs myself, I now combine deep Category and Shopper knowledge with the skills to challenge people's thinking, build their confidence and help them develop their own capabilities.
WHAT OUR CLIENTS SAY
“Thanks so much for the last two days, the feedback has been fabulous, and I think the business and the team will benefit hugely from framework you have given us moving forward.”
Group Category & Insights Director – Major food manufacturer - Category training
“Faith has just delivered some outstanding training at RPM. Faith’s deep knowledge and brilliant no PowerPoints training format, really allows for an engaging and impactful training session. We had a huge amount of positive feedback and I can’t recommend Faith enough.”
Dom Roberston – RPM – Shopper training
“I really enjoyed the session and found it very helpful, you helped me sharpen the story and keep the focus on what will actually drive growth, thank you!”
Category Manager – Global FMCG business - Category Coaching
“We have achieved more in the last couple of hours than we have in the last couple of years.”
Commercial Director - Leading drinks brand – Work the Work Workshop
Get In Touch
We’d love to hear from you! If you’d like to chat about your ideas and how we can help please get in touch